Bachelor of Applied Science in Business Management – Marketing Concentration

WWCC’s BAS in Business Management prepares you to become a leader in your chosen industry. While traditional business programs focus on theory, an applied management program emphasizes hands-on application of management practices and knowledge. In addition to in-class projects, our program includes a capstone course to give you an opportunity to apply your skills to real-world scenarios.

A Concentration in Marketing will specifically prepare you to manage the integrative relationship between products and processes and to balance the scope of responsibilities that comes with understanding and responding to the data behind consumer behaviors and market trends. Whether you’re researching target audiences, creating social media campaigns, writing annual reports, or developing crisis response plans, this curated selection of class options will equip you with the knowledge and skills to effectively manage internal and external marketing projects and events for a variety of businesses and industries, including small start-up companies, mid-sized nonprofits and large-sized businesses.

Students who achieve a Bachelor of Applied Science degree in Business Management may continue their education and enroll in graduate programs.

Entry Requirements

Applicants for the Bachelor of Applied Science in Business Management – Marketing Concentration must have:

  • Achieved at least an associate-level degree
  • Completed the following courses prior to acceptance in the program:
  • ENGL& 101 English Composition I or AENG 100 Writing in the Workplace
  • ACCT& 201 Principles of Accounting I
  • BUS& 101 Introduction to Business
  • BUS 157 Human Relations in Business

Note: Substitutions may apply for applicants with degrees from other colleges. Contact the Baccalaureate Navigator for assistance or questions regarding the entrance requirements.

General Education Requirements

General Education Requirements

60 Credits

Communications 15 Credits
ENGL& 101 English Composition I 5
ENGL& 235 Technical Writing 5
CMST 201, CMST& 210 or CMST& 220 Intercultural Communications, Interpersonal Communications or Public Speaking 5
Quantitative Skills 5 Credits
MATH& 146 Introduction to Statistics 5
Humanities 10 Credits
PHIL 131 Introduction to Ethics 5
PHIL 330 Professional Ethics 5
Social Science 10 Credits
BUS& 101 Introduction to Business 5
ECON& 201 Fundamentals of Microeconomics  5
Natural Science 10 Credits
Science Course 5
Science Course with Lab 5
General Education Electives  10 credits
ACCT& 201  Principles of Accounting I 5
BUS& 201  Business Law I 5

Lower Division Major Course Requirements

Students must also complete the following lower division major courses for the Entrepreneurship Concentration (Some substitutions may apply for applicants with degrees from other institutions. Contact the Baccalaureate Navigator for assistance.):

Lower Division Major Course Requirements

60 Credits

BUS 157 Human Relations in Business 5
BUS 194 Small Business Management 5
BUS 205 Consumer Behavior 5
BUS 210 Principles of Marketing 5
BUS 214 Writing for Marketing and Advertising 5
BUS 215 Digital Marketing 5
BUS 240 Digital Marketing Analytics 5
BUS 255 Advertising Design 5
CS 110 Introduction to Computers and Applications 5
Degree Program Electives 15
Comprised of related courses required to complete an AAS degree. The Baccalaureate Navigator must approve the courses.

Upper Division Major Course Requirements

Upper Division Major Course Requirements

66 Credits

BUS 300 Foundations of Management 5
BUS 310 Foundations of Leadership 5
BUS 340 Marketing Management 5
BUS 360 Project Management 5
BUS 420 Business Strategy and Sustainability 5
BUS 430 International Business 5
BUS 440 Public Relations 5
BUS 450 Financial Management 5
BUS 460 Introduction to Business Analytics 5
BUS 493 Capstone Project: Part 1 2
BUS 494 Capstone Project: Part 2 2
BUS 495 Capstone Project: Part 3 2
PHIL 330 Professional Ethics 5
Choose two of the following
BUS 330 Human Resources for Managers 5
BUS 350 Entrepreneurship 5
BUS 370 Management Information Systems 5
BUS 410 Operations Management & Logistics 5

Note: Part-time options are available. Please contact the Baccalaureate Navigator for details.