Bachelor of Applied Science in Business Management – Marketing Concentration
WWCC’s BAS in Business Management prepares you to become a leader in your chosen industry. While traditional business programs focus on theory, an applied management program emphasizes hands-on application of management practices and knowledge. In addition to in-class projects, our program includes a capstone course to give you an opportunity to apply your skills to real-world scenarios.
A Concentration in Marketing will specifically prepare you to manage the integrative relationship between products and processes and to balance the scope of responsibilities that comes with understanding and responding to the data behind consumer behaviors and market trends. Whether you’re researching target audiences, creating social media campaigns, writing annual reports, or developing crisis response plans, this curated selection of class options will equip you with the knowledge and skills to effectively manage internal and external marketing projects and events for a variety of businesses and industries, including small start-up companies, mid-sized nonprofits and large-sized businesses.
Students who achieve a Bachelor of Applied Science degree in Business Management may continue their education and enroll in graduate programs.